In this world of rapid technological advancement, a website is a link between the customer and business organizations. It is because; the website enables the users to get on-hand information about the products, services, business promotions and much more.

Many organizations have realized the importance of a corporate website for the survival and stability of their business. So, the website has been used a useful tool to strengthen customer-corporation relation. 

5 Website Usability Tips - Dubai Web Design

However, it is very important to get a well-designed and optimized website to keep the users engaged for a considerable time. In fact, the website should be able to grasp the attention of people by making them impressed with the design and content organization. Not only this, it should be capable to fit in every gadget type in order to give optimized accessibility.

Keeping the requirements in view, premium quality Dubai web design service providers enable the business organizations and individuals to get customized websites. The objective is to offer augmented website performance by elegant UI design, speedy loading in browsers and optimized content management.

Why Is Website Usability Important?

The factor of usability is imperative to estimate the quality of the website in terms of user experience and engagement. So, it helps not only the users to get a better interaction with the website but also the web owner to improve website performance. In short, web usability is crucial for website survival over the internet.

Why Is Website Usability Important

Better Website Layout

Imagine passing through a jungle without having tracks or defined way? How will you feel in such a situation? Astray? The same is the case with a website not properly designed or having a poor layout.

A well-defined organizational structure and data scheme make the website easy to be explored and navigate. So, make your website defined, designed and organized in a simple but organized manner.

Improved Web Page Load

The speed of the Internet is increasing with every passing day giving the users a more robust experience of the information surfing.

According to the research conducted by Radware in 2013, a slight delay of 2 seconds in page loading during transactions reduced the online shopping rates by 87%.

So, don’t get hooked by slow page loads. Use modern techniques to downsize web page loading time to grasp more users online.

Some tactics to boost page load time span can be file compression, performance enhancers and retrieval of static content through the cache. Further, the concept of encapsulation can be successfully used to minimize drainage of bandwidth.

Mobile Optimization

Smart phone users have been increased dramatically over the years. Statistics show that mobile users are accounted for 51 percent as compared to 42 percent desktop users in UAE alone. It has given rise to the Dubai web design methods and techniques to be smart enough to fit into different mobile phones and tablets.

So, you need to make your website fully functional in different screen dimensions in order to be a better option for usage and information gathering.

In-image Marketing

The website is not only a tool of corporate identity but also used as an effective tool for marketing. But the tip for success is that don’t make the visitors feel like this. Devise your marketing strategy in a way that it can get adjust to your website content naturally.

The use of in-image advertising is a good option. It will help you to discover the effectiveness of website content in marketing.

Think out Web Design Comprehensively

The website is a composition of different content boxes, color schema, design textures, font and other related elements. It is good to consider everything in a comprehensive manner to give your website an attractive outlook.


Ultimately, you need a well-reputed Dubai web design company to give your customers the most exciting user experience. It can only be done by getting an optimized website along with enhanced usability.

Takes Away

Remember! Your website is the face of your business. So, never compromise on anything which is essential to give a better display of your brand. Focus on your website from all aspects in terms of design, development, and data content and last but not least web optimization.


As the world gets a technological makeover, and the digitization takes over our lives, it is better if we stay in the loop of it and not just mere observers. With times changing and this being the 18th year since the beginning of the millennium, web design tends to shift more rapidly than any other medium.

It is a feat in its own the way web designers have managed to cope with increasing technological difficulties, and complex trends and still managed to construct user-friendly, innovative, and adaptable websites. The consistency with which they tend to adapt to current corporate styles, and still keep the layout beautiful and comfortable to work through, is commendable. 

Website Design Trends

Website design Dubai-based companies observed the way mobile browsing finally took over desktop browsing. This is a clear indication of how mobile browsing will reach a level of functionality that is beyond what we know. To further illustrate the way web design is bound to evolve in 2018, here’s a list of top 6 trends to watch out for:


As the browsing world evolves, more and more websites are shifting from the use of static images to more dynamic and interactive use of graphic animations. The animations are able to engage the visitors on their website through their communicative approach.

The visitor traffic has shown that smaller animations are able to keep their visitors engaged throughout their experience on the page. The animations are more than just abstract visuals; they are a way of providing your customers with meaningful interactions.

 Drop Shadows

The use of drop shadows is nothing new in the world of web designing, but 2018 is going to witness a new rise in it.

With the abundance of parallax layouts and grids, the use of drop shadows has increased to create an illusion of depth on the screen. This actually works well with flat screens so commonly used today.

The color gradation integrated into the play of drop shadows help create a user experience more immersive than before. It helps create an illusion of a real world inside the screen, enhancing the three dimensional effect of the old shadows.

Color Gradients

Previously, the designers only ever used web-safe colors, sticking to a norm, but now more and more designers are departing from the comfort zone and testing waters with bold, vibrant colors.

Be it bold colors combined into non-horizontal headers with sharp angles, or the super-saturation to make the colors truly pop out, the trend has shifted completely. More designers are risking the use of clashing colors together in hopes of grabbing the customer’s attention by standing out from the norm.

Particle Backgrounds

Usually, websites crash or run too slow when a video background is integrated into its design. Particle backgrounds are a direct solution to that. 

The backgrounds run smoothly without creating any performance issues. They act as a natural movement in the background based on lightweight JavaScript. The moving images successfully grab a customer’s attention and are an ever growing trend on social media.

Mobile Friendly

As stated earlier, mobile browsing has completely taken over desktop browsing and will continue to do so in the times to come.

People prefer to use their smartphones for everything these days, be it browsing, shopping, ordering online, or scrolling through the web pages, the mobile browsing has indeed matured. The designers have been able to successfully incorporate small images, icons, menus, and sub-menus into the small screen of a mobile phone.


Illustrations are creative images, drawn to make the website seem more friendly and interactive. It is a playful element that makes your website more fun to use.

Experienced illustrators are able to draw images that encapsulate the essence of your web content and add personality to your brand. Illustration styles vary from website to website, depending on the brand identity. It helps lighten the experience of users with even the most serious websites.


Web designing in Dubai and world over has gotten a makeover and will probably continue to do so in the years to come. It is up to the competent web designers to cope up with the changing tones of the technology and continue to make the experience more user friendly and comfortable.

This New Year you must think about some best practices that could help you boost your websites SEO. To remain in the contest regarding online business, you need to spend enough on the search engine optimization. Without it, you just can’t make conversions to earn revenue. When your website is showing at the top of search results, more people will visit it, and the chances of conversions will also improve significantly. That’s why it is necessary to make a proper strategy in this regard. 

SEO Company Dubai

Best, Basic and Easy SEO Practices

In this blog post, we are going to share some best and easiest search engine optimization practices with you. Most of them you can handle yourself or look for an SEO company in Dubai if you can’t manage time to look after these things. So, let’s begin with them.

Cleaning Duplicates

You must go to your complete website to look around for the duplicate contents. If there are any, replace them or remove them. The search engines used to have crawlers that crawl through the website to check the website content, keywords and descriptions. If it finds any duplicated content, it effects your SEO in a negative way. So, you must ensure cleaning duplicate content mess anyhow.

Consolidating Title and Meta Description Lengths

There are certain guidelines to follow to properly optimize the lengths of your titles, descriptions and headings. You must follow those guidelines before any step further with your search engine optimization campaign. If your website is poorly optimized in this regard, then you wouldn’t get any benefit out of your SEO campaign.

Concise Meta Descriptions

You must write concise and catchy Meta descriptions. It must give your audiences precise and to the information regarding your website and its services. It is a good practice to embed your keywords inside your Meta Description.

Keyword Stuffing is Bad Practice

Avoid stuffing up your website content and description with keywords. It is one of the weirdest techniques that could even penalize your website completely. Once your website is on the spam list, and your reputation is hurt, you can’t get it back easily. That’s why you should be careful and avoid it as much as you can. 

The SEO company Dubai can be the best choice for you to get your website ranked higher in the search engines because they follow the right approaches that don’t include any spam activities. You certainly would enjoy valuable benefits of it in the long run.

Quality over Quantity

Prefer quality over quantity. Your web content should be quality rich information instead of useless and big text slabs. It must keep the readers engaged, provide them authentic and exact information that worth them. If you won’t, then it is going to hurt your website reputation and search engine optimization campaign eventually.