Why Marketers Need Web Maintenance For Their Websites

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In the past few years, if you asked marketers how often they'd update or manage their sites, they would reply that they redesign it every few years and the only time they contact their web developer is when they see a huge problem and can’t solve it! Those were the medieval times! 

The approach may have been right in the past. However, it's a rather reactive approach. The problem remains that no one is concerned with the problems that tend to go wrong during the fixing of one problem and the generation of the next.

Website Maintenance Importance for Marketers

Professionals in website maintenance Dubai are trying to convince marketers, entrepreneurs and business owners about the importance of maintaining websites and its proactive nature towards solving problem, rather than opting for reactive fixes.

Here’s Why Website Maintenance is a Must

Just like marketing trends, web designs trends changed quickly, which is why your website which is an amalgamation of both, needs to move and constantly improve to keep pace with user expectations. Changing website designs every couple of years seems to have taken a back seat as regular updates are made.  

Leaving your website as it is for a few years, and coming back to upgrade it every other year is the ideal way to let users down!  By the time you've asked your web expert to fix problems, there is a high chance more problems will have gathered for them to fix.

But it doesn’t necessarily have to be the medieval way for your website. Small tests here and there and small changes throughout the year can help you generate more customers out of viewers!

Small changes equal cost-effective

The biggest concern for any marketer remains the cost of a feature. Routine checkups and changes only sounds pricey and expensive. Something you wouldn't want your business to go through, however, fixing whatever's broken when it’s most needed will save you a lot of money in the long run when you plan to overhaul the whole website after a few years.  

From a different perspective, routine website maintenance of websites prevents owners and marketers from losing out on critical leads. Now imagine, taking a few years to address the most basic problems, how many valuable customers would that have cost your business.   

What’s more is that regular checkups allow marketers to gain insights and collect data regarding the problems that the website is facing. In the absence of regular updates and maintenance, your redesign may not be able to help with the problems due to the absence of necessary data that the regular updates help collect.

When was the last time you looked for problems?

Regular website maintenance is key to determining more fundamental issues with your website. Without using regular checkups, how would you know which version of your CMS (WordPress, Joomla or Drupal) your site was using? Or whether your plugins were up to date? 

Out of date software is a hazard to the cyber world let alone businesses. Malware, viruses, spyware all remain critical risks to you and your business which need to be addressed ASAP!!

Monthly web maintenance for your business website should include:
  • Software updates: All software that your website needs to function is up to date
  • Inbound links: To prevent use of links that can drag your ranking down.
  • Traffic: Offsite marketing efforts are useless unless you know where the main traffic to your site is coming from.
  • Inbound links: To prevent the use of links that can drag your ranking down.
  • Website backup: To see if fields and databases are updated automatically.
  • Speed check: Monitor any feature that could be slowing things down.
  • Spam: Comments or other features that act as spam.
  • Security checks: To ensure nobody has accessed your site, your data or the user’s data.
  • Broken links: To ensure that users end up where they are supposed to end up.

TAKE AWAY!

Website maintenance is a cost-effective way to get regular checkups done for your website by paying for changes that need to be made instead of having to spend large amounts of money every few years. More importantly, there is a little chance of valuable customers and leads slipping by you. 

If all this is new for you and you’re looking for the right person to do the job for you opt for experts in web maintenance and allow them to work their magic on your website. Most web development companies also offer a wide range of other web related services that could help your business flourish!


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