Consumers from the UAE top the list of “online shoppers”. Imagine browsing through an apparel eStore to realise how much you hate it because of its poor website
navigation and a search button that just won't let your search for a specific
product.
It's not only frustrating but it’s also a cause for turning
away from the brand name. For a region where 50% of the people access the internet to shop online, it's
essential that their online experience not be marred forever due to poor
navigation.
If you're planning to
open up an eStore for your apparel retail, you need to be sure, that your
customers have the time of their lives going through your page. If the whole
point of creating an apparel ecommerce website is to make shopping
convenient for your shoppers, ensure that the convenience isn’t short-lived.
The best web designing companies in Dubai can help you design the apparel ecommerce store that
most customers dream of. Easier to navigate, simple, beautifully designed and
it's sure to keep them hooked.
Tips To Improve Your Apparel Ecommerce Website Navigation
Here are a few professional tips to improve your apparel ecommerce website
navigation effectively:
Use clear categories and subcategories
Since your store may have numerous categories and
subcategories, shoppers may become easily confused. Not only should your
categories be well-defined visually. The categories and their subcategories
should also be defined clearly.
Embed links in navigation elements
To make it easier for shoppers to browse through your apparel
ecommerce website, and to make it easier for them to choose from your items,
ensure that your navigation elements have links embedded into them.
Even in the case of drop-down menus, each element present in
the drop-down menu should be a link in itself, making it easier for shoppers to
move through your site.
Use self-explanatory navigation titles
Also, the names were chosen for each page and any images that
you put on your ecommerce store should be self-explanatory and accurate. Any
text that’s misleading may create confusion among shoppers causing
dissatisfaction and many a time causing them to leave the site.
Since customers who browse through your website, have a
general understanding of what they're looking for, an inaccurate piece of
information may discourage them from shopping from your apparel store.
Make searching easier
Your ecommerce store, like all e-stores, is bound to have a
search option for shoppers. The search feature is an important part of a
webpage as it ensures that the shoppers get relevant results in case of
queries.
As important as it is to create a search feature, it's
equally important to have a search feature that's flexible. Your Search toolbar
should allow misspellings, relevant searches and should produce results even if
there are no results.
Consistency is key
It's essential for your website's navigation to offer
consistency in how and where it appears on the site. Consistency in website navigation
allows your shopper to look for information more efficiently while inconsistent
navigation requires them to re-orient themselves whenever they reach a new
page.
Take away!
An apparel ecommerce store with poor navigation is like a
confused sales staff at your store. No one likes “them"! All the more
reasons to get your ecommerce website designed from the best web design
companies.
Not only will it leave a lasting impression on your customers, but
they’ll definitely want to share the experience with their friends. Yay! More
customers for you!
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