Most small
business owners in Dubai and the UAE view websites as just an added accessory to
business operations, not a necessity of the modern world.
Their
reasoning behind this thought process is that when a company is starting out in
the market, there are already so many expenses that need to be looked after
like rent, salaries, future growth, office supplies, signage, and company
registration, and a website simply isn’t worth the investment.
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| Importance of website |
Importance of website for small businesses
In this
article, we’re going to give you four best reasons why website is important for
your small business if it wants to get established in the industry and grow for
the future.
Let’s begin!
It offers unlimited marketing opportunities at cheap prices
According to
website design companies,
having a website allows you to market your products and services almost
free-of-cost!
Think about
some of the most effective methods of advertising like signage, TV ads, billboards,
etc., and you’ll realize that all of these tools are extremely expensive to run
for long periods of time.
By having a professional website, it will set you back barely $500 in total expenses annually while offering
you the chance to showcase your products and services online 24/7, 365 days a year.
Ecommerce opportunities
Worldwide ecommerce
sales are expected to reach roughly 3.45 trillion dollars in 2019
and any retail store that doesn’t shift its operations online runs the risk of
losing out on millions of dollars in sales and lost customers.
Having a
local brick-and-mortar store is crucial in helping you establish your business within a locality, but
these stores represent an expensive operational expense, and they don’t allow
any room for growth into other markets or industries as compared to ecommerce
website.
Establish connections with new customers
Another
important benefit of having a website is that it will allow you to connect with
customers who may be unfamiliar with your business.
As highlighted
in the point above, brick-and-mortar stores help you establish a local customer base, but they’re not effective
at helping you reach out to consumers who may be present in other localities.
This drawback
is further highlighted by the fact that an increasing number of customers are
turning to the internet for all their shopping needs.
Big benefits to small businesses
A common
misconception amongst the SMEs in Dubai is that websites are only beneficial to
large corporations and multinational companies who are guaranteed to show up on
the first page of results on a search engine.
While this
may be true in certain cases, websites are actually extremely important for small
businesses looking to grow in a locality! This is because almost 80% of
UAE households now use the internet when shopping locally for their
desired products or services!
In addition,
in the past few years, Google and other search engines have started ranking results
based on location rather than worldwide popularity.
This means
that no matter how many MNCs may operate in your industry of choice globally, their
websites won’t be shown to local consumers if they don’t have an office in the
region.
Conclusion
So, what are you waiting for?
Get in touch
with a best website development
company in Dubai today, and have them build a professional looking,
efficient website for your small business. It’ll give
you free access to millions of new customers, and you’ll see your sales
increasing exponentially within a month. It’s too good an opportunity to pass
up!
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