Basics of On Page Optimization Checklist for Your SEO Campaign

This piece of writing will be centered on the importance of onpage optimization and the basic elements of on-page SEO optimization checklist for your SEO campaign and the critical role played by it in the lasting success and catering to the corporate identity needs that entrepreneurs may have.

Importance of on page optimization

Many new online marketing channels have appeared; lately, they are centered on sizable bites of the internet marketing chart. 

On Page Optimization Checklist 2019

With so many changes taking place, many business owners opted for popular options like social media marketing and skipping the idea of SEO campaigns without carefully assessing, analyzing and understanding the real data. 

While there are others who surrendered to the saga that “SEO is no more” OR “SEO is dead”. They believed that driving target audience to their website can no more be done with the help of search engine optimization campaigns

The truth is, “SEO is alive and kicking”, it is still the major source of driving traffic to website, provided one follows what the doctor (Google) and other major search engines have ordered. 

To stay on top of this domain relying on SEO services that’s trustworthy and affordable in nature would be one’s best bet.

On page optimization checklist 2019

Moving on to the significance of On-Page SEO, the following are some basic factors that one must be familiar with and consider in SEO campaign, if the idea is to hit the rock hard and get fruitful and stunning results:

1. Choose the right and relevant set of keywords:

Keyword research can be classified as the core first step associated with almost any online promotional campaign, more importantly when it is a goal to optimize the On-page SEO factors. It is essential that one chooses the relevant and long tail keywords to attract the right and relevant target visitors to specific pages.

2. One must come up with dashing domain names:

This is a core element to have a perfect domain name for website. An On page SEO optimization can be easily turned into success if one keeps this element intact. Following are some additional tips associated with domain name optimization:

Consistent Domains:

No matter what user type in the URL bar of their browser, i.e. 123.com or www.123.com, both types must respond adequately when it comes to displaying your website.

Old school domains:

Domain names spelt in old school passion will always be found with ease when compared to some of the unorthodox ones. For example, www.dangerous.com will be easy for people rather than www.danjerus.com.

URLs holding page keywords:

The use of keywords at the time of creating the page, blog post name and categories are always going to be useful, make this your habit if you mean business. 

A good example here would be www.123.com/stationary-items, when compared to www.123.com/page1.

3. Metadata Optimization:

One as a SEO expert must not forget that each page of one’s website would require perfect optimization. This will help them in becoming further search engine friendly with the help of elements like Meta Tile, Descriptions, Meta Keywords and Alt tags.

Title Tags:

Keep them between 60 characters to be precise. They are the text advertisement for any particular page where they are used, and they are the first things seen by readers even before the loading of the actual website on their browsers. Keep them attractive yet to the point and unique for optimum results.

Meta Description:

This is a brief summary that represents that actual content which can be found on a particular page for which it has been crafted. It will be appearing as a short version on SERPs just to provide visitors with a quick insight of what’s available on offer. This must not be duplicated or plagiarized.

4. Creation of unique and relevant content for onpage:

This is one of the most sensitive and tricky phase. One would need to ensure that the content offered for website On page is not only unique and relevant but at the same time backed with a perfect balance of the target keywords. Remember, satisfying search engines would not be an easy mission.

Search engine bots and crawlers will find it easy to rank one’s website accordingly based on the quality of content being used, embedding relevant and particular keywords and as mentioned above, one must avoid using copied content.

Core content:

This ideally would be the main text, descriptions, and titles set for each page. The content should be specifically focused on that particular page as this will help in keeping the relevancy intact.

Authority:

If written professionally, your content will improve the authoritativeness of your web pages and others will be attracted towards it, they will find it hard to avoid it and would definitely want to use the material shared by you as a reference or even may proudly link to it.

User experience:

All the content added to web pages must be relevant, simple and easy to understand. This will provide your target audience with excellent user experience and result in retaining them for more extended periods of time. 

This approach shall not be limited to text content only, other elements like easy navigation, images and videos etc., all fall under these brackets.

All the navigation must respond adequately, i.e. there should be no broken link. Page loading time shall be remarkably fast; else the target audience will disregard a website and switch to another one that possesses all the said qualities when it comes to its performance.

5. On Page SEO techniques for media file optimization:

Don’t limit your focus only on text content when fine-tuning the on-page SEO setup. You have the liberty to focus on other associated media types such as images, video and other non-text elements. 

Remember, there are many social media elements, and their span of focus may vary from one type to another when it comes to content. Focusing on all of them in their unique passion will improve your web page visibility on SERPs a great deal.

Some of the highly appreciated and best exercises for media files optimization comprised of:

File names Optimization:

The use of descriptive file names for content like images and video, preferably a relevant keyword is the best practice. For example, Samsung-Galaxy-7.jpg is better than image-1, image-2, etc.

Alt tags or Alt text Optimization:

It is essential to complete this attribute with a brief description of the content used, i.e. an image or a video. Search engine bots and crawlers rely on these tags when identifying them. 

Because these crawlers can only read the text, therefore, the utilization of such Alt Text attributes may help one in optimizing the image to perfection for amplified search results.

6. Creating Product/Service-oriented landing pages:

This approach of having specific product landing pages no doubt will play the beneficial role and rank easily in search engines. Such specific pages enable one to share detailed information about particular products and services, as a results target audience find them easy because they are educated with the help of such pages. 

One as a webmaster can add the most profitable keywords, by inserting them in rightly in Meta description and Title for fruitful results. There is no limit on what should be the number of specific pages; it all depends on the number of products and services. 

So, you may create specific product pages as many as you need; however, you must ensure that they are backed with the right and relevant keywords, product and service description and are fully optimized with no slow loading speeds or broken links.

Pulling the brakes:

That’s it for today, all the on-page SEO factors and techniques for optimization shared above can be applied immediately by one for the sake of better ranking in SERPs. 

Here it is essential to understand that this process would require ample time as it is time-consuming. Rushing out, therefore, in this crucial phase may not help as one may end up in making small blunders that may result in significant losses. 

No need to rush, take care of things in a step-by-step manner or alternatively consult with best SEO services company today for your on page optimization needs!

One must not take SEO campaigns on lighter notes, they are here for good, alive and kicking and it is SEO that can uplift the overall image of one’s brand and corporate identity, no matter which part of the world one operates.


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